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Master of Business Administration Marketing

As the business world becomes increasingly complex, today's business professionals must have a diverse skillset. These new business professionals must be agile and approach challenges with a systems-thinking mindset and, increasingly, must have a focused area of specialization.

A graduate master's degree is a great way to highlight these in-demand skills and showcase subject matter expertise, as well as gain knowledge that can be applied to your workplace from day one.

DEADLINE: MONDAY 31/08/2020

Admission in Progress

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  •  Deadline: Monday 31/08/2020
  •  4:30pm
  •  Accra

Admission Requirements

The requirement is a good first degree from a recognized University with at least two (2) years of relevant work experience. An entrance examination or interview may be conducted. Admissions are in August each year.

Faculty

Professors at Knutsford School of Graduate Studies and Research (SGSR) will help you to do more, think more and learn more. It's what they do — and it's why their students love them.

Curriculum

The MBA in Marketing is open to recent college graduates who may or may not have an undergraduate degree in business. The programme will give students a solid foundation with the core skills and knowledge needed to launch a career in Marketing

Career

The Career and Professional Development department of Knutsford University College is committed to the growth and achievement of our graduates. It provides hands-on guidance, career-building tools, and access to an extensive network of students, alumni, and employers.

Financial Aid

The Financial Aid Office at Knutsford School of Graduate Studies and Research (SGSR) is committed to assisting students to explore and understand all the financial aid options that are available to help you manage your financial planning and ensure that you are able to achieve your educational goals.

Learning Outcome

Students will gain an understanding of broad marketing functions in management settings as well as a broad-based foundation in finance, accounting and management. While gaining an understanding of the business environment, the course provides an overview of social, political, legal, technological, economic, behavioral, ethical and international aspects of marketing.

Master of Business Administration (Marketing)

Programmes Overview

This is a rigorous 2-year programme Students undertake courses such as Services Marketing, Advanced Entrepreneurship, Marketing Research, Integrated Marketing Communications, Relationship Marketing, Social Marketing, Internet Business and Electronic Marketing. In the second year, in addition to courses in marketing and other areas, students are also required to write a two-semester long-essay under supervision. The MBA programme is also available during the weekend for busy workers who cannot enrol for the regular MBA programme. It is structured the same way as the regular MBA programme however lectures are on Fridays from 6:00pm – 9:00pm and Saturdays from 7:30am – 8:30pm.

Admission Requirements
The requirement is a good first degree from a recognized University with at least two (2) years relevant work experience. An entrance examination or interview may be conducted. Admissions are in August each year.

Courses

Curriculum | Marketing

At Knutsford, you will have opportunities for hands-on learning and be certified with the top marketing tools. You will understand how to use predictive analytics to make informed decisions about products, services, and customers.

Consumer behavior

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Marketing research & analysis

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Integrated Marketing Communications

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Search Engine Optimization (SEO)

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Academic Excellence

Prepare For What's Next

Master's degrees from accredited online MBA programmes are in high demand in the business world, and employment in master’s-level occupations is projected to grow by almost 17 percent from 2016 to 2026. A master's degree also pays off: the median salary for professionals with a master's degree is $72,800+.*

*Sources: Bureau of Labor Statistics (BLS), 2019; job titles: Monster, 2019

TOP JOBS FOR MBA GRADUATES

  • Chief Executive Officer
  • Management Consultant
  • Senior Product Manager
  • Marketing Director
  • IT Director
  • Chief Financial Officer
  • Business Development Director
  • Operations Manager
  • Senior Financial Analyst

Build Your Career Future

After Knutsford, Students build applicable skills through a variety of internship opportunities, and our graduates find positions in public and private organizations, government, not-for-profit organizations, sales, research, advertising and promotion, management and consulting.

Student Learning Outcomes

The marketing concentration is designed to prepare students who are interested in a marketing and/or marketing management career.

Students will gain an understanding of broad marketing functions in management settings as well as a broad-based foundation in finance, accounting and management.  While gaining an understanding of the business environment, the course provides an overview of social, political, legal, technological, economic, behavioral, ethical and international aspects of marketing. Successful graduates of the marketing concentration will be able to:

  • Understand fundamental marketing concepts, theories and principles in areas of marketing policy; of market and consumer behavior; of product, distribution, promotion and pricing decisions.
  • Understand the role of marketing as a fundamental organizational policy process.
  • Analyze the interaction of marketing and environmental forces through an understanding of marketing decisions and practices with social, technological, economic, and political forces
  • Apply the knowledge, concepts, tools necessary to understand the challenges and issues of marketing in a growing international and global context.
  • Appreciate the importance of cultural adaptation of international business and marketing through appraisal and critical analysis of the social, technological, political, legal and economic forces that affect business performance

Expect More of Knutsford School of Graduate Studies and Research (SGSR) Online

EXPECT CONVENIENCE

Our programmes are designed for busy adults. Go to school wherever and whenever is best for you, on the device of your choice.

EXPECT SUPPORT

Your education journey at SGSR is our priority and our student support team has your back every step of the way.

EXPECT A CAREER FOCUS

Everything you learn in our online classrooms is relevant and immediately applicable to your work.

EXPECT BEST FACULTY

Learn from practitioner faculty working in the field, with real-world experience and knowledge.

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Become a Student of SGSR

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