Marketing is both an art and a science. It's the business discipline that connects ideas to the people who find value in them. If you thrive on change, media creation, and communicating with people, Marketing may be the ideal path for you.
As the business world becomes increasingly complex, today's business professionals must have a diverse skillset. These new business professionals must be agile and approach challenges with a systems-thinking mindset and, increasingly, must have a focused area of specialization.
A graduate Master's degree is a great way to highlight these on-demand skills and showcase subject matter expertise, as well as gain knowledge that can be applied to your workplace from day one.
The requirement is a good first degree from a recognized university with at least two (2) years of relevant work experience. An entrance examination or interview may be conducted. Admissions are in August each year.
Professors at Knutsford School of Graduate Studies and Research (SGSR) will help you to do more, think more and learn more. It's what they do — and it's why their students love them.
The MBA in Marketing is open to recent college graduates who may or may not have an undergraduate degree in business. The programme will give students a solid foundation with the core skills and knowledge needed to launch a career in Marketing
The Career and Professional Development Department of Knutsford University College is committed to the growth and achievement of our graduates. It provides hands-on guidance, career-building tools, and access to an extensive network of students, alumni, and employers.
The Financial Aid Office at Knutsford School of Graduate Studies and Research (SGSR) is committed to assisting students to explore and understand all the financial aid options that are available to help you manage your financial planning and ensure that you are able to achieve your educational goals.
Students will gain an understanding of broad marketing functions in management settings as well as a broad-based foundation in finance, accounting and management. While gaining an understanding of the business environment, the course provides an overview of social, political, legal, technological, economic, behavioral, ethical and international aspects of marketing.
This is a rigorous 2-year programme. Students undertake courses such as Services Marketing, Advanced Entrepreneurship, Marketing Research, Integrated Marketing Communications, Relationship Marketing, Social Marketing, Internet Business and Electronic Marketing. In the second year, in addition to courses in marketing and other areas, students are also required to write a two-semester long-essay under supervision. The MBA programme is also available during the weekend for busy workers who cannot enrol for the regular MBA programme. It is structured the same way as the regular MBA programme however lectures are on Fridays from 6:00pm – 9:00pm and Saturdays from 7:30am – 8:30pm.
Admission Requirements
The requirement is a good first degree from a recognized university with at least two (2) years relevant work experience. An entrance examination or interview may be conducted. Admissions are in August each year.
At Knutsford, you will have opportunities for hands-on learning and be certified with the top marketing tools. You will understand how to use predictive analytics to make informed decisions about products, services, and customers.
Master's degrees from accredited online MBA programmes are in high demand in the business world, and employment in Masters-level occupations is projected to grow by almost 17 percent from 2016 to 2026. A Masters degree also pays off: the median salary for professionals with a Masters degree is $72,800+.*
*Sources: Bureau of Labor Statistics (BLS), 2019; job titles: Monster, 2019
After Knutsford, students build applicable skills through a variety of internship opportunities, and our graduates find positions in public and private organizations, government, not-for-profit organizations, sales, research, advertising and promotion, management and consulting.
The marketing concentration is designed to prepare students who are interested in a marketing and/or marketing management career.
Students will gain an understanding of broad marketing functions in management settings as well as a broad-based foundation in finance, accounting and management. While gaining an understanding of the business environment, the course provides an overview of social, political, legal, technological, economic, behavioral, ethical and international aspects of marketing. Successful graduates of the marketing concentration will be able to:
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